The University of Melbourne Partners with Cognizant to Enhance Student Engagement

AUSTRALIA: Cognizant (NASDAQ: CTSH) has been chosen by The University of Melbourne (UoM), a renowned international institution known for its commitment to excellence in education and research, to assist in implementing the Tealium Customer Data Platform (CDP). The collaboration aims to foster personalized experiences for students and alumni, aligning with the University’s dedication to meaningful constituent engagement.

The University of Melbourne, consistently ranked among the world’s top universities, selected Cognizant to spearhead the creation of data-driven and personalized interactions for students, faculty, and alumni. Ai Lin Choo Macdonald, Executive Director of Communications and Marketing (Acting) at The University of Melbourne, emphasized that the Tealium CDP is designed to empower the University’s constituents with relevant content and experiences tailored to their preferences. The goal is to inspire deeper and more sustained engagement with the University.

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“As we continue our digital transformation initiatives, we see an opportunity to enhance the student experience. This journey is expected to bring significant value to the university, benefiting students and alumni by establishing customized lines of communication based on individual needs,” said Ai Lin Choo Macdonald.

She added, “Our mission is to communicate efficiently and effectively with past, present, and future students, facilitating engagement with UoM on their terms.”

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Kristen Anderson, Director at Cognizant leading marketing modernization, expressed enthusiasm about the collaboration with The University of Melbourne.

“We are thrilled to collaborate with one of Australia’s foremost universities once again. Through the implementation of Tealium CDP, we anticipate enhancing UoM’s engagement with students, alumni, and the community,” stated Kristen Anderson.

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The partnership signifies a strategic step for The University of Melbourne to leverage Cognizant’s expertise in implementing advanced technology solutions, aiming to create a more personalized and responsive environment for its diverse constituents.

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